Industry News

Hong Hai OEM production line blessing Sharp may return to the Japanese PC market

2020-06-11
Hong Hai cooperates with Sharp, and the outside world is most concerned about in the field of display panels, but the level of cooperation between the two parties is not only this. Now Sharp is exhibiting a variety of office systems jointly developed with Hong Hai, such as projectors, POS, NAS, etc., all of which are Sharp The area that once withdrew and now is back. Since these systems are all related to Hong Hai's PC and other foundry production lines, the Japanese market has begun to speculate whether Sharp will join Hong Hai to return to the Japanese PC market.

According to reports, Japanese PC manufacturers are declining, such as NEC and Lenovo (Lenovo) cooperation, the Sony PC department is independent to make only high-end products VAIO, Toshiba (Toshiba) parent company takes care of itself, Fujitsu (Fujitsu) also discusses with Lenovo, etc. Wait. However, the size of the Japanese PC market is still there, but it is mostly for foreign investors.

Consumer market PCs pay attention to price, and Japanese factories with high production costs lack competitiveness, but enterprise market PCs pay more attention to service and maintenance, which is beneficial to local manufacturers. Therefore, the remaining PC production plants in Japan tend to develop in the enterprise market.

Sharp ended the PC product line in 2010, and in 2012 it ended the enterprise products such as projectors, and switched to outsourcing other factory products to replace it, but the relevant business entities and technologies are still there. Hong Hai has production lines for OEMs of PCs, servers, projectors and other products for other manufacturers. As long as there is a channel, it can quickly enter the market in mass production.

Therefore, from February 21 to 22, 2017, Sharp held the Sharp Business Solution Fair in Tokyo. Among them, the most noticed are the laser projectors scheduled for the summer of 2017 and the availability of laser projectors in May. POS system.

The laser projector is designed and manufactured by Hong Hai. Sharp is responsible for system adjustment and safety certification testing. Compared with the current 3,000-hour life of the mainstream mercury lamp projector, this laser projector has a life of 20,000 hours and is 50 cm away. There is a projection range equivalent to a 100-inch display, the price is less than 50% of the 100-inch display on the market, and the touch panel can be enlarged and reduced and marked, which is a high-end product.

The forthcoming POS system, with a built-in operating system of Windows 10 IoT Enterprise version, uses a 15-inch touch screen, which is actually a tablet computer, which was jointly developed by Sharp Planning, Sharp Hong Hai, and produced by Hong Hai. In addition, there are NAS exhibited but not decided whether to sell in Japan. You can choose Linux or Windows operating system. It is also a derivative product of Hong Hai's server production line.

Sharp made it clear that it has no intention to enter the data center server system market, but for enterprise office servers, it is interested in the development of other office systems such as printers. It is still in the discussion stage, depending on market response.

In fact, Sharp has relaunched products based on PC technology in Japan with the support of Hong Hai, but it has not yet been tactically decided whether to sell directly on the PC market. Next, whether the two parties will decide to return to the Japanese PC market is worth observing.
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